Account Management & Brand Launches
Client: Emerging skincare brand
Objective:
- Launch a new skincare line in the highly competitive e-commerce marketplace
- Differentiate the brand in a saturated industry, focusing on creating a unique brand voice and product positioning to appeal to health-conscious and skincare-savvy consumers
Strategy:
- Platform Setup
- Amazon: Optimized Amazon Seller Central with fully detailed listings, including rich media content, enhanced brand content (EBC), and targeted keywords. Developed Amazon Storefront to showcase the entire product range and create a more immersive brand experience.
- Shopify: Built a Shopify storefront aligned with brand aesthetics, ensuring ease of navigation, mobile-friendliness, and optimized for conversion through features like a fast checkout process, product bundles, and a loyalty rewards program.
- Branding Consultation
- Developed a brand identity including logo, color palette, and tone of voice tailored to resonate with the target demographic, balancing clinical credibility with an approachable, friendly tone.
- Created branded visuals, from product photography to packaging design, maintaining consistency across Amazon and Shopify.
- Launch Strategy
- Pre-Launch: Generated anticipation with a social media teaser campaign, leveraging partnerships with micro-influencers in skincare to build credibility and reach potential early adopters.
- Launch Campaign: Targeted email marketing and paid ads on platforms like Google and Facebook, designed to drive traffic to the Amazon and Shopify stores. Focused on value propositions, such as cruelty-free, eco-friendly packaging, and clinical testing.
- Customer Engagement: Implemented personalized follow-up emails post-purchase, offering guidance on product usage to build relationships and encourage positive reviews.
Outcome:
- Sales Growth: Exceeded 500 sales in the first month, with an impressive 30% month-over-month growth.
- Brand Awareness: Achieved the Amazon Best Seller rank within three months, placing the brand among top-performing skincare products.
- User Feedback & Iteration: Leveraged reviews to refine product descriptions and address customer queries, positioning the brand as responsive and customer-focused.
Results:
- Scalable Brand Identity: Established a recognizable and scalable brand, effectively differentiating itself in the skincare niche and creating a foundation for future product expansion.
- Consistent User Engagement: Maintained consistent interaction with customers via social media, newsletters, and reviews. Implemented a feedback loop that fostered a community feel, where customers felt heard and valued.
- Repeat Purchase Incentives: Launched a loyalty program and subscription model for high-usage items, which increased customer retention and boosted the lifetime value of each customer.
