Product Sourcing & Supply Chain Management for a Fitness Apparel Brand

Product Sourcing & Supply Chain Management

Client: Fast-growing fitness apparel company

Objective:

  • Reduce production costs and streamline supply chain logistics to improve operational efficiency and support growth.

Strategy:

  1. Supplier Optimization
    • Identified and transitioned sourcing to more cost-effective, quality-assured suppliers, focusing on maintaining product quality while reducing costs.
  2. Inventory Tracking Implementation
    • Established an inventory tracking system that provided real-time visibility, reducing stockouts and excess inventory. This allowed for better forecasting and efficient stock management.
  3. Order Cycle Optimization
    • Analyzed order and delivery cycles to implement more efficient ordering practices. This minimized lead times and allowed the company to respond quickly to demand fluctuations.

Outcome:

  • Cost Reduction: Achieved a 15% decrease in production costs by partnering with cost-effective suppliers.
  • Improved Delivery Timelines: Enhanced delivery timelines by 80%, reducing delays and ensuring timely product availability for customers.

Results:

  • Profitability Increase: The cost reduction directly improved profitability, allowing for reinvestment in marketing and expansion.
  • Enhanced Customer Satisfaction: Faster and reliable delivery boosted customer satisfaction, contributing to brand loyalty and a higher rate of repeat purchases.

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